There are a number of different things you can use a corporate video for. This is especially true when your corporate video is created by a production team that understands how to perfectly film and edit a high-quality video. These companies may use multiple cameras, add animation, edit multiple takes together, and more in order to create the best video possible. Here are a few of the uses for one of these videos.
Training
Training is one of the most important tasks a business does. Untrained employees are unable to effectively do their jobs or understand the basic rules of the business. However, many people find reading training materials boring, and few really retain what they read. That’s why companies often create training videos Strategy. These videos are more effective, especially for employees who will be doing complicated tasks. Rather than describe what they will do, the videos let employees see every step.
Human resources often make use of videos as well. They may have videos on topics such as sexual harassment available for employees who require additional training in such areas. These videos may be required viewing for all new employees, but you do have to take care that they aren’t too old. Young employees may spend more time laughing at outdated films than they do actually learning.
Finally, some businesses may need to create training videos for their customers. These videos can be posted online to help customers assemble products or to instruct customers on how to use them.
Marketing
Another reason to create a corporate video in Brisbane is for marketing purposes. These marketing videos can be posted to your website, uploaded to social media, or even broadcast on television. Creating the perfect marketing video depends on where it will be shown. A commercial, for example, needs to be short and get directly to the point, while a promotional piece you put online or include in part of a marketing kit may be longer. You may also have a series of marketing videos or a set of videos that promote the same product but are designed for different media. For example, one video may be a TV spot, while another is designed for the web.
Events
If you’re holding a conference, seminar, major announcement, charity ball, or another event, you may want to record it. Your video production partner can do so in a number of different ways. Each session or speaker can be recorded using a single camera, or you can have a more dynamic multi-camera setup, which works better if there will be multiple people speaking on the stage or if the audience will be involved in some way.
Another option is to stream the event online and record it as its streaming. This has become more and more popular as internet streaming has become easier. You often get more people viewing the stream than actually attending the event due to travel costs.
Finally, your production partner can edit together the footage to create a highlight reel. This is a great promotional piece because it shows a few various parts of your event.