Printed bags play a bigger role than you may have thought when it comes to your marketing campaign. From canvas bags to jute bags and printed tote bags, as they are reusable not only do they portray a business in a positive light, but they can continue to work for your campaign. So, how can you use tote bags as part of your marketing strategy to stand out from your competitors?
Maintain Brand Consistency
To showcase strong brand identity and demonstrate that you are a professional company to your customers, it’s imperative that you ensure that you maintain brand consistency across your entire marketing campaign. This includes your website, custom tote bags, and social platforms. In order to achieve this, you need to make sure that the color scheme is the same, you are communicating the same key messages, ethos, and values, as well as using the same tone of voice. Your customer will gain a better understanding of your business and want to purchase products from you or use your services if they understand your company.
Use Engaging Branding
When you create your branding for your printed tote bag, ensure that the design is engaging and appeals to your customer. You need to include your website, tagline, social icons and a hashtag, so you can make your business interactive. If you are running a seasonal marketing campaign, you need to ensure that you make the tote bags unlimited edition, as this will make them more engaging and appealing to the customers.
Tote Bags Are Reusable
Printed tote bags are reusable, meaning that you can show your customers that your business is doing its part to help the environment. These eco-friendly bags can be used time and time again, which means that the visibility of your brand will be increased. In turn, this increase in brand awareness will help to generate more leads and improve ROI. As customers will be able to use your branded, printed tote bags more than once, your brand will reach a wider and new audience. Whether customers use the bag when they go on holiday, for shopping, college or even to put clothes in to go to the gym, the tote bags can showcase your brand anywhere they go.
Utilize Tote Bags At Events
Tote bags can be utilized at sponsored events to help promote your brand and stand out against your competitors. You can sponsor a big or local event, and offer your tote bags as the goody bags to be handed out to competitors if it’s a competition or as a freebie to attendees. You can even include branded merchandise in the bags. When attendees or competitors leave the event, they will associate it with your brand and will continue to use the printed tote bag wherever they go.
As you can see, there are a number of ways for you to implement printed tote bags into your marketing campaign to stand out from your competitors. Make sure that your design is engaging and appealing, as customers are more likely to continue using the tote bags and increase your brand awareness.