If you’ve ever been tasked with having to put together a marketing campaign, you know just how hard it can be to get things right all the time. Lots of different aspects of the campaign need to be sorted, usually by different people who are sometimes in different locations. Communicating with numerous people all over the place doesn’t always go to plan.
Those are just a few of the problems faced by those who have to create and implement marketing campaigns. How can you ensure that results are obtained to their maximum and things run smoothly? Sure, you could sit down for hours putting together all the tasks, dates, milestones, deadlines, etc. that make up your project. But will it work? Do you want another time-consuming task on your hands? It is highly likely that you don’t. That’s why it is high time to find a helpful and reliable handler. One of them is a Gantt chart tool.
What is a Gantt chart and how can it help?
A Gantt chart is a tool designed to help in managing tasks and dates. It has a vertical axis – room for your tasks and assignments. Also, it has a horizontal axis that is an actual timeline for each task and the entire project. Thus, wherever you are in your project, you have a clearly visualized chart with all the tasks and dates. You easily keep everything in one place at all times to simplify the whole process of your project or campaign.
A Gantt chart as an efficient tool is recognized in dozens of spheres. Thus, if you need to create and manage a marketing plan, you can significantly benefit not only from choosing a Gantt chart tool but also from a ready-made template that it offers. So, go on and find an online tool with the marketing campaign template.
How a ready-made template can increase your results
First of all, it simply saves your time. The template already includes all the typical of a marketing campaign tasks, phases, and milestones. All you need is to start working in it right away or adjust a little in case your campaign has peculiarities. Anyway, you don’t need to spend hours of your time to create your marketing project from the very beginning.
Of course, the list of benefits that will increase your marketing results is much longer. In general, a Gantt chart tool and a template will also give your campaign the following:
- A structured layout – everything can be managed from one screen at all times. All your tasks, dates, deadlines, and milestones are located just in front of you in one place! There is no need to look for important information in different tools as a Gantt chart includes and shows them all.
Result: you don’t get lost in your campaign, save your time, and spend it on improving your activities.
- Easier communication – everybody involved in the marketing campaign can talk to one another right inside your chart. Leave comments under tasks so everyone will be able to find relevant information just in seconds not having to switch between email threads or messengers to find the details. Also, when changes happen, all team members will be notified to ensure everyone is on the same page.
Result: easier communication processes without any misunderstandings.
- Control over your budget – by having everything listed down in one place, you can easily adapt what you want to do and see the implications of this pretty quickly. Due to this, it will help to eliminate any additional costs that don’t really need to be incurred through a lack of organization. You know how much each resource or team member costs, how many hours are spent on their duties, and what the overall spending is.
Result: budget is under control.
- A successful marketing plan – the simplicity of having one screen, one chart, one reference point will mean you have more time to focus on the marketing plan itself in order to make it as good as it should be. Not having to stress over where things are, why people haven’t communicated, etc., is a godsend and actually has a larger impact on your final result than you perhaps imagine.
Result: you think less about time-consuming things and feel more confident.
There are more reasons as to why a Gantt chart can and will help you out. We just covered the main ones. You can easily try it on your own and figure out how you personally can increase your marketing results.