Although there are a number of content management systems available on the web, the truth is that WordPress is not only the most well-known but also the most used. For any business in today’s world, it is next to impossible to be successful without some sort of web presence. Many businesses now understand the role that social media has to play in their overall success, but the basic currency for businesses on the web remains central websites, and this is where WordPress offers a huge amount of flexibility.
The Benefits of Using WordPress
In days gone by, the web was something of a mess when it came to design and coding standards. As more and more companies have started using the web for the bulk of their marketing efforts, the technology behind website and web content has also improved.
Though content management systems are all aimed at making building and maintaining websites easier, there is a reason that WordPress is at the top of the pile. Consider the following specific benefits and features of WordPress sites:
- Self-hosting: Some content management systems lock people into a specific site or free structure, but WordPress, being open source, can be installed very quickly on a server. This means that a business has far more control over both the content and design of its site.
- Design options: One of the best things about WordPress is that there are a huge number of templates and designs available to be used. Though some people seem to think that WordPress produces sites that all look the same, the fact is that given the huge number of well-designed templates, no two sites ever have to look or function the same way.
- Easy to use: Using a WordPress installation for uploading content is really very easy. There is no messing around with FTP servers or code. The administrative backend of a WordPress install is intended to be easy to use, and it is possible to copy and paste content and even create new pages and posts quickly.
- Extensibility: Perhaps one of the most popular aspects of WordPress is the fact that it is supported by a huge number of coders and programmers worldwide. This, combined with the fact that it has been designed to be extensible, means that there are a wide range of plugins available for it. Plugins alter the functionality of a WordPress install and add new features. One can quickly add anything from a simple visitor counter to a full blown e-commerce gateway.
Relying on the Experts
The truth is that there are so many options available when it comes to web design that it can be daunting for any company to deal with. Choosing a content management system alone can be difficult when one does not know all of the advantages and disadvantages of the various systems. For this reason, it is often a good idea to outsource your business’s website design to professionals who can look after all of the details. For example, WordPress website design in Auckland is available from experts who not only understand content management systems, but also how they can help businesses to move forward and be successful.